The health crisis has had a severe impact on amateur football, and as the new sports season begins, the FFF (French Football Federation) must inspire both current and new players to return to their clubs. To address this, our teams developed a comprehensive campaign centered around the unique emotional bond that amateur football creates for all who have experienced it, under the hashtag #BackToFootball.

At the heart of the campaign, the ad aims to authentically and realistically showcase those unique moments of cohesion, sharing, and fair play that club football allows players to experience.